Life Remodeled

Identity Design—2020

Yasmin Ali, Will Callis, and Josh Krauth-Harding

In Fall of 2020, we were given the opportunity to rebrand Life Remodeled, a non-profit organization dedicated to providing intentional and equitable opportunity for the people of Detroit.

Based in Dexter-Linwood, Life Remodeled works to provide equitable opportunities to residents around Detroit whether that be education, wellness, or jobs. Our brand approach was to visualize the community in abstract and energetic ways through modular forms and strong language. 

Designing a brand system remotely and in teams is not only just possible, but also enjoyable. View the full process case study here︎︎︎

The Brand


Visualizing Community


To best serve the communities they work with, Life Remodeled’s brand needed to be guided by their goals. Communities that are made up of individuals, which are represented by the house mark—not only a symbol of hope, action, and direction, but a valuable piece of their previous identity that the audience was already familiar and comfortable with.


Radical Hope, Sustainable Change

  • We are community-driven: to best serve the communities we work with, our initiatives must be guided by their goals.
  • We are action-takers: to make effective and lasting change, we must channel the momentum of each neighborhood.
  • We are life-long learners: to grow with community members, we must recognize that learning is an ongoing process.
  • We are historically-conscious: to celebrate each neighborhood, we must honor their tradition, knowledge, and resilience.
  • We are practicing anti-racism: to uphold these promises, this effort must be at the core of everything we do.

The Applications

Detroit, Mich.