Erica Heathcote

is a Brooklyn-based graphic
designer and cat-person. 

Country Music Television

With a recent influx of diverse, contemporary country artists and trends, CMT needed a modern, fresh design toolkit and system on social media. We pulled design influence and inspiration from classic country music ephemera to create a visual language with a robust set of layouts and options to keep the social content feed evolving and fresh. When work was complete, the CMT team was armed with multiple options for every element, screen size, and platform, ensuring a consistent performance across every platform.

Designed while at And/Or.