JiNX: 826 Key West
826 National is a nonprofit tutoring and writing center for students ages 6 to 18. But the catch is, each center has a shop upfront all in different themes, pirates, robots, etc. 826 is currently located in nine cities across the country, my task was to brand a new 826 location—Key West. Key West is an eclectic city with a rich and quirky history.
JiNX is a superstition shoppe for kids and cats alike. The 826 tutoring center teaches kids to be explorative, curious, and wildly imaginative. Superstition umbrellas, cat tarot cards, mystery books, and a black cat adoption day reveal the play that is associated with story telling and tutoring.
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![](https://freight.cargo.site/t/original/i/dbbe7c7097c862547d441c90d95f5944778a988716fd0910040bcf609a0bf021/cards_4x6.gif)
![](https://freight.cargo.site/t/original/i/7dc983a3662e9de0b9344300faf34f411c979d1b5172faf250762e7111f7e15a/jinx_posters.png)
![](https://freight.cargo.site/t/original/i/4bc266f4638ed4851fc127584475c1ac4b0973ccea6350d8dd672fab3bf538fd/postcards.png)
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![](https://freight.cargo.site/t/original/i/f97b5ac4e1e7b18a8fcb2b28e27b0206487f985e1c28ea457c8b2a6ca3ccbe3e/Jinx_brandStandards.jpg)