https://ericaheathcote.co Erica Heathcote Mon, 29 Jan 2024 17:22:48 +0000 https://ericaheathcote.co en https://ericaheathcote.co/Index Wed, 12 Oct 2022 16:51:56 +0000 Erica Heathcote https://ericaheathcote.co/Index https://ericaheathcote.co/Country-Music-Television Wed, 12 Oct 2022 16:51:59 +0000 Erica Heathcote https://ericaheathcote.co/Country-Music-Television Country Music Television With a recent influx of diverse, contemporary country artists and trends, CMT needed a modern, fresh design toolkit and system on social media. We pulled design influence and inspiration from classic country music ephemera to create a visual language with a robust set of layouts and options to keep the social content feed evolving and fresh. When work was complete, the CMT team was armed with multiple options for every element, screen size, and platform, ensuring a consistent performance across every platform.Designed while at And/Or. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33af2341ade4591f2fef4f070b074e27271604a455f794c77b853100cf42f0e0/CMT_Social_Template_ArtistPhotography_16x9_07.png" data-mid="155628455" border="0" src="https://freight.cargo.site/w/1000/i/33af2341ade4591f2fef4f070b074e27271604a455f794c77b853100cf42f0e0/CMT_Social_Template_ArtistPhotography_16x9_07.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ef98a8f327bc47d98e7d9ff16c674072525965734a7a6e471c6612629facecb3/CMT_04.jpg" data-mid="167664717" border="0" src="https://freight.cargo.site/w/1000/i/ef98a8f327bc47d98e7d9ff16c674072525965734a7a6e471c6612629facecb3/CMT_04.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee5f49285806341eb9adb60a6f66e947eadf7457ff97707fd69c58694c4d4401/CMT_03.jpg" data-mid="167664715" border="0" src="https://freight.cargo.site/w/1000/i/ee5f49285806341eb9adb60a6f66e947eadf7457ff97707fd69c58694c4d4401/CMT_03.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecbb4ad9260779ae9967fe6be560123ce1e68bf1810d688b77d97188d0d92465/CMT_02.png" data-mid="167666201" border="0" src="https://freight.cargo.site/w/1000/i/ecbb4ad9260779ae9967fe6be560123ce1e68bf1810d688b77d97188d0d92465/CMT_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/33cd35db908dd5eec966ca1f688149be0b8dcd5410aa0c776e3e9cac33ecf1e3/CMT_06.jpg" data-mid="167666916" border="0" src="https://freight.cargo.site/w/1000/i/33cd35db908dd5eec966ca1f688149be0b8dcd5410aa0c776e3e9cac33ecf1e3/CMT_06.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eb72a66219054dc9adae117b59fe6d61d2916caca89007b7fc3940c1ff6903a5/CMT_02.gif" data-mid="167666180" border="0" src="https://freight.cargo.site/w/800/i/eb72a66219054dc9adae117b59fe6d61d2916caca89007b7fc3940c1ff6903a5/CMT_02.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a7cab4f327b24eb8d8618ea5ce513b48db10369111e5a2cf75d0c800124cef78/CMT_05.gif" data-mid="167666176" border="0" src="https://freight.cargo.site/w/800/i/a7cab4f327b24eb8d8618ea5ce513b48db10369111e5a2cf75d0c800124cef78/CMT_05.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0ffe4feb74bedb0aa561c46b3899c1f17a9a4d1f350ac6eefbf5797d97dce71/CMT_05.jpg" data-mid="167664718" border="0" src="https://freight.cargo.site/w/1000/i/d0ffe4feb74bedb0aa561c46b3899c1f17a9a4d1f350ac6eefbf5797d97dce71/CMT_05.jpg" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/eb475b34ae1d90953fd025a32bf85774b3d6d1e53ee909b33f38a7b77cdc9d6a/CMT_03.gif" data-mid="167666177" border="0" src="https://freight.cargo.site/w/800/i/eb475b34ae1d90953fd025a32bf85774b3d6d1e53ee909b33f38a7b77cdc9d6a/CMT_03.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/ff9a7bed1554726031c3be27393c2273124f82b157ee593897639edd9b06edfa/CMT_01.gif" data-mid="167665044" border="0" src="https://freight.cargo.site/w/800/i/ff9a7bed1554726031c3be27393c2273124f82b157ee593897639edd9b06edfa/CMT_01.gif" /> https://ericaheathcote.co/Google-Marketing-Live Mon, 29 Jan 2024 16:46:39 +0000 Erica Heathcote https://ericaheathcote.co/Google-Marketing-Live Google Marketing Live We refreshed Google Marketing Live’s established brand for their tent pole event while maintaining their iconic elements, leveraging the visual language of Google ads and their digital products to highlight the connectivity and seamlessness of Google’s marketing tools. Designed while at And/Or. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/99db2326878203e475f9e9ab411f06e3bfa4fbc9d063a24cffcfb42294a77e33/02_GML.jpg" data-mid="203078330" border="0" src="https://freight.cargo.site/w/1000/i/99db2326878203e475f9e9ab411f06e3bfa4fbc9d063a24cffcfb42294a77e33/02_GML.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f7b143557b8fa1ae9e29ab4ac613f358ab5736c7d8a50701349f1d35f41674f/01_GML_1.gif" data-mid="203078684" border="0" src="https://freight.cargo.site/w/1000/i/5f7b143557b8fa1ae9e29ab4ac613f358ab5736c7d8a50701349f1d35f41674f/01_GML_1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5b94b85cacad901ba457ef732748304bf7bb8dfd32356b8bc249f5742b60b02/03_GML_v4.jpg" data-mid="203078349" border="0" src="https://freight.cargo.site/w/1000/i/b5b94b85cacad901ba457ef732748304bf7bb8dfd32356b8bc249f5742b60b02/03_GML_v4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/020b5e7fd1d6b8aada7004f1640310aeac4a00e3a033af5a3fe532b0beb8b1df/GML_Grid_2.jpg" data-mid="203078673" border="0" src="https://freight.cargo.site/w/1000/i/020b5e7fd1d6b8aada7004f1640310aeac4a00e3a033af5a3fe532b0beb8b1df/GML_Grid_2.jpg" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/ec1c960f410e7b0e0c9acfa7d31c6b2e3113bc446a413dbbf0f3c8e2b6ef508c/undefined-high-1.gif" data-mid="203088013" border="0" src="https://freight.cargo.site/w/739/i/ec1c960f410e7b0e0c9acfa7d31c6b2e3113bc446a413dbbf0f3c8e2b6ef508c/undefined-high-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2418d52eb5c2e38b1686d84f3eba9e9bbe27c62db4132f505547aeb8c529b473/GML_Grid_8.jpg" data-mid="203078675" border="0" src="https://freight.cargo.site/w/1000/i/2418d52eb5c2e38b1686d84f3eba9e9bbe27c62db4132f505547aeb8c529b473/GML_Grid_8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c38e2c9ec9657fe4d7c4ca2225f12090641cd6b515f529674c8ed3cf664c3504/GML_LinkedIn.jpg" data-mid="203079127" border="0" src="https://freight.cargo.site/w/1000/i/c38e2c9ec9657fe4d7c4ca2225f12090641cd6b515f529674c8ed3cf664c3504/GML_LinkedIn.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b7a9b8baf8b450f7a01d1d32ec7cce62b8e348a575870888701c8bccf06db37/03_GML_v3.jpg" data-mid="203078347" border="0" src="https://freight.cargo.site/w/1000/i/5b7a9b8baf8b450f7a01d1d32ec7cce62b8e348a575870888701c8bccf06db37/03_GML_v3.jpg" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/37e3cbc3a1a5a9dd25d6ee75f7f4b0ea621a07d2b009204a0ee82a8d69f5552e/undefined-high.gif" data-mid="203088014" border="0" src="https://freight.cargo.site/w/739/i/37e3cbc3a1a5a9dd25d6ee75f7f4b0ea621a07d2b009204a0ee82a8d69f5552e/undefined-high.gif" /> &nbsp; The motion and design system nods to familiar UX behaviors like scrolling and tapping, and we updated the iconography and built an easy-to-use photo library. https://ericaheathcote.co/Life-Remodeled Mon, 31 Oct 2022 21:21:04 +0000 Erica Heathcote https://ericaheathcote.co/Life-Remodeled Life Remodeled In Fall of 2020, we were given the opportunity to rebrand Life Remodeled, a non-profit organization dedicated to providing intentional and equitable opportunity for the people of Detroit.&nbsp;Based in Dexter-Linwood, Life Remodeled works to provide equitable opportunities to residents around Detroit whether that be education, wellness, or jobs. Our brand approach was to visualize the community in abstract and energetic ways through modular forms and strong language.&nbsp; <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b36ba8cf27cc37117142c34504c94930bd2f5744e4f5208b53574581162a9599/billboard-final.jpg" data-mid="157515026" border="0" src="https://freight.cargo.site/w/1000/i/b36ba8cf27cc37117142c34504c94930bd2f5744e4f5208b53574581162a9599/billboard-final.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd9cf1e982da2db9f56e33b96beff4cc39522f529236362f8e885dd37c9ba449/LR_Trim_1.2021-01-07-18_42_19.gif" data-mid="157532142" border="0" src="https://freight.cargo.site/w/1000/i/cd9cf1e982da2db9f56e33b96beff4cc39522f529236362f8e885dd37c9ba449/LR_Trim_1.2021-01-07-18_42_19.gif" /> To best serve the communities they work with, Life Remodeled’s brand needed to be guided by their goals. Communities that are made up of individuals, which are represented by the house mark—not only a symbol of hope, action, and direction, but a valuable piece of their previous identity that the audience was already familiar and comfortable with.&nbsp; <img width="891" height="1112" width_o="891" height_o="1112" data-src="https://freight.cargo.site/t/original/i/87f873fd869ec543774b9b04a64e70a0da81dc6af05eb4f0dcd8f755e1158de0/LR_tote.png" data-mid="157515045" border="0" src="https://freight.cargo.site/w/891/i/87f873fd869ec543774b9b04a64e70a0da81dc6af05eb4f0dcd8f755e1158de0/LR_tote.png" /> <img width="2500" height="1561" width_o="2500" height_o="1561" data-src="https://freight.cargo.site/t/original/i/86175f2f152f3e8f1f317284e83955d54bad65baca137020073c30a049e6306b/LR_stickers.png" data-mid="157515049" border="0" src="https://freight.cargo.site/w/1000/i/86175f2f152f3e8f1f317284e83955d54bad65baca137020073c30a049e6306b/LR_stickers.png" /> <img width="4500" height="2474" width_o="4500" height_o="2474" data-src="https://freight.cargo.site/t/original/i/0ef4cd4fadd578962799060fb9a87c234c38cadae51122cd8367bae0ed5d143b/stationery3.png" data-mid="157532240" border="0" src="https://freight.cargo.site/w/1000/i/0ef4cd4fadd578962799060fb9a87c234c38cadae51122cd8367bae0ed5d143b/stationery3.png" /> <img width="1050" height="1112" width_o="1050" height_o="1112" data-src="https://freight.cargo.site/t/original/i/0fc47297871ff5947cf2243914fcc58dd83a072581b7714d219b50ef1833e9d7/LR_tshirt.png" data-mid="157515048" border="0" src="https://freight.cargo.site/w/1000/i/0fc47297871ff5947cf2243914fcc58dd83a072581b7714d219b50ef1833e9d7/LR_tshirt.png" /> <img width="2000" height="1001" width_o="2000" height_o="1001" data-src="https://freight.cargo.site/t/original/i/aa14ad29e5e1a1614d8a1ec0407d3d6cee3192f31243a9dff89c6d83e91d1259/IDs.png" data-mid="157515046" border="0" src="https://freight.cargo.site/w/1000/i/aa14ad29e5e1a1614d8a1ec0407d3d6cee3192f31243a9dff89c6d83e91d1259/IDs.png" /> <img width="1920" height="1002" width_o="1920" height_o="1002" data-src="https://freight.cargo.site/t/original/i/18c0c06229fc8ed2a631c5899dd5848e3e2ae0645901166892aa95e4856c0875/LR_Stories.png" data-mid="157532299" border="0" src="https://freight.cargo.site/w/1000/i/18c0c06229fc8ed2a631c5899dd5848e3e2ae0645901166892aa95e4856c0875/LR_Stories.png" /> <img width="1212" height="1852" width_o="1212" height_o="1852" data-src="https://freight.cargo.site/t/original/i/3683ebdf31b76b9bda47aef12f1c2f102c1e9bd4e0303e79c65c8114b04b1baa/LR_web-03.png" data-mid="157532169" border="0" src="https://freight.cargo.site/w/1000/i/3683ebdf31b76b9bda47aef12f1c2f102c1e9bd4e0303e79c65c8114b04b1baa/LR_web-03.png" /> <img width="1212" height="1852" width_o="1212" height_o="1852" data-src="https://freight.cargo.site/t/original/i/fdf00756bed44ca35df39666d3ca1701de5697c86bb0f93ff1775a4c31d2368c/LR_web-02.png" data-mid="157532167" border="0" src="https://freight.cargo.site/w/1000/i/fdf00756bed44ca35df39666d3ca1701de5697c86bb0f93ff1775a4c31d2368c/LR_web-02.png" /> View full case study ︎︎︎ Project in collaboration with Yasmin Ali, Will Callis, and Josh Krauth-Harding. https://ericaheathcote.co/Logo-Animations Mon, 29 Jan 2024 17:22:48 +0000 Erica Heathcote https://ericaheathcote.co/Logo-Animations Logo Animations Designed while at And/Or. https://ericaheathcote.co/ACLU-Voting-Guide Wed, 12 Oct 2022 16:51:59 +0000 Erica Heathcote https://ericaheathcote.co/ACLU-Voting-Guide ACLU Voting Guide Your Vote Matters is a voting guide from ACLU Michigan that was distributed during the 2020 election. The guide was small enough to fit in a pocket and included an assortment of “I Voted” stickers.&nbsp; Designed while at Lafayette American.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83dacbdf062d2f11053000d4f38626df76df1886b91daae22939b5cd3e0d81bc/ACLU_03.jpg" data-mid="155661722" border="0" src="https://freight.cargo.site/w/1000/i/83dacbdf062d2f11053000d4f38626df76df1886b91daae22939b5cd3e0d81bc/ACLU_03.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/79a2b7fe1e4ded9102ae35f8edae7a087f98459b55f6582ea3784e50f190b149/ACLU_01.jpg" data-mid="155661720" border="0" src="https://freight.cargo.site/w/1000/i/79a2b7fe1e4ded9102ae35f8edae7a087f98459b55f6582ea3784e50f190b149/ACLU_01.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e581ece35fe291c9b2eda681db8ccc8966ebba27e83d1885db38761ef4b54611/ACLU_02.jpg" data-mid="155661721" border="0" src="https://freight.cargo.site/w/1000/i/e581ece35fe291c9b2eda681db8ccc8966ebba27e83d1885db38761ef4b54611/ACLU_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/40c01138d66cc23784d98d8cd547ecb2df16835419733848c872c976823a6557/ACLU_04.gif" data-mid="155661719" border="0" src="https://freight.cargo.site/w/1000/i/40c01138d66cc23784d98d8cd547ecb2df16835419733848c872c976823a6557/ACLU_04.gif" /> https://ericaheathcote.co/DIA-Art-Hunt Thu, 13 Oct 2022 03:21:13 +0000 Erica Heathcote https://ericaheathcote.co/DIA-Art-Hunt The Detroit Institute of Arts Collection Art Hunt During spring of 2020, when the world shut down, we crafted a virtual campaign to prompt people sifting through the large DIA art catalogue. This happened through a series of Instagram and Facebook posts—emoji art hunts, categorical challenges that had people positing their favorites, and artist-inspired playlists.&nbsp; Designed while at Lafayette American.&nbsp; <img width="1920" height="1173" width_o="1920" height_o="1173" data-src="https://freight.cargo.site/t/original/i/7775708800d3c7421faf5084e03a3b39bd599f027fedee3250300f7b2129c9f0/DIA_ArtHunt_10.jpg" data-mid="155671017" border="0" src="https://freight.cargo.site/w/1000/i/7775708800d3c7421faf5084e03a3b39bd599f027fedee3250300f7b2129c9f0/DIA_ArtHunt_10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/273b4ae018b458d98324da116840f64d2892ba99fe7f6049c45bea136dd91e5b/DIA_ArtHunt_6.jpg" data-mid="155671031" border="0" src="https://freight.cargo.site/w/1000/i/273b4ae018b458d98324da116840f64d2892ba99fe7f6049c45bea136dd91e5b/DIA_ArtHunt_6.jpg" /> <img width="1248" height="702" width_o="1248" height_o="702" data-src="https://freight.cargo.site/t/original/i/cb27b71d77fa1057bc8c965c966c0e82397b5ff6b3f1d4ee1cefc13dc22a3d08/DIA_ArtHunt_2.gif" data-mid="155671003" border="0" src="https://freight.cargo.site/w/1000/i/cb27b71d77fa1057bc8c965c966c0e82397b5ff6b3f1d4ee1cefc13dc22a3d08/DIA_ArtHunt_2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f8b2b6a3fce92eb1ede3a545b1e953d2b3e294a56ea4b2ccaf2b4bc74ed7369/DIA_ArtHunt_1.gif" data-mid="155671002" border="0" src="https://freight.cargo.site/w/1000/i/7f8b2b6a3fce92eb1ede3a545b1e953d2b3e294a56ea4b2ccaf2b4bc74ed7369/DIA_ArtHunt_1.gif" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/09da028de3a4a73011698b4b6c29f73b6a91bd0cc69676ce9a01faed2aa637bd/DIA_ArtHunt_9.jpg" data-mid="155671022" border="0" src="https://freight.cargo.site/w/1000/i/09da028de3a4a73011698b4b6c29f73b6a91bd0cc69676ce9a01faed2aa637bd/DIA_ArtHunt_9.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/82639a00cf04eae9c5bfe6a6202a3a2ba35bbe4b4aefb74021382ea9845b0279/DIA_ArtHunt_8.jpg" data-mid="155671023" border="0" src="https://freight.cargo.site/w/1000/i/82639a00cf04eae9c5bfe6a6202a3a2ba35bbe4b4aefb74021382ea9845b0279/DIA_ArtHunt_8.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/c124c3ab37af979a7ad7d2d88d00a7bd7f46dd48a84907fc8f5166c3dce49b12/DIA_ArtHunt_3.jpg" data-mid="155671004" border="0" src="https://freight.cargo.site/w/1000/i/c124c3ab37af979a7ad7d2d88d00a7bd7f46dd48a84907fc8f5166c3dce49b12/DIA_ArtHunt_3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7da1a93bcf0339c953577dd287abdd8883821893939bc320868cd26f7b21a19c/DIA_ArtHunt_4.jpg" data-mid="155671005" border="0" src="https://freight.cargo.site/w/1000/i/7da1a93bcf0339c953577dd287abdd8883821893939bc320868cd26f7b21a19c/DIA_ArtHunt_4.jpg" /> https://ericaheathcote.co/Women-Work-1 Wed, 12 Oct 2022 16:51:58 +0000 Erica Heathcote https://ericaheathcote.co/Women-Work-1 Women &amp; the Imagined Experience of&nbsp; Time in the Workplace Women's relationship to time in the workplace is complex—days, hours, and minutes become a method of control and constraint, but when time is returned it becomes a reclamation of slowness and intention. The modern work environment was crafted without regard to women; the traditional perception and function of “work” in the United States is based on the male body and male productivity as a way to feed a capitalist economy. <img width="1920" height="1371" width_o="1920" height_o="1371" data-src="https://freight.cargo.site/t/original/i/c6a6fc215305ec4e805b525173d410c3b3dda250a17e35aea3e5ac3ce6280bbe/thesis_nature_2.jpg" data-mid="155625800" border="0" src="https://freight.cargo.site/w/1000/i/c6a6fc215305ec4e805b525173d410c3b3dda250a17e35aea3e5ac3ce6280bbe/thesis_nature_2.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/60a473b3ca31cc3e66e1dd73888eed09a6da83bc1c3c3420863a5aed0553d6be/thesis_nature_10.jpg" data-mid="155625897" border="0" src="https://freight.cargo.site/w/1000/i/60a473b3ca31cc3e66e1dd73888eed09a6da83bc1c3c3420863a5aed0553d6be/thesis_nature_10.jpg" /> <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/b935a42784c8c7e4999bfc57a3d503b9aca75255431cf9a744eb895f834ac15f/thesis_nature_5.jpg" data-mid="155625905" border="0" src="https://freight.cargo.site/w/1000/i/b935a42784c8c7e4999bfc57a3d503b9aca75255431cf9a744eb895f834ac15f/thesis_nature_5.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/f618b82591ebe8d7a25eaaf061d272ab274662196c37177704712c71c72c18f7/FutureHistory.gif" data-mid="155626399" border="0" src="https://freight.cargo.site/w/1000/i/f618b82591ebe8d7a25eaaf061d272ab274662196c37177704712c71c72c18f7/FutureHistory.gif" /> The research I conducted around this relationship led me to the question: "How would American work culture operate if it was built to serve women and the cyclical nature of their bodies?” As a response, my process began with redesigning artifacts from the workplace—keyboards, timecards, and job listings—to challenge the understanding of how time functions for women. I created an imaginary study printed on a risograph with a digitized e-book that held these excavated artifacts, titled “A Future History: Women &amp; the Transformed Experience of Time in the Workplace.” <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/85ecdd39558cb473305b44ea4eedea4da4d40eb60898cd60d2a07d7f66a46eb1/thesis_nature_9.jpg" data-mid="155626087" border="0" src="https://freight.cargo.site/w/1000/i/85ecdd39558cb473305b44ea4eedea4da4d40eb60898cd60d2a07d7f66a46eb1/thesis_nature_9.jpg" /> <img width="1920" height="1372" width_o="1920" height_o="1372" data-src="https://freight.cargo.site/t/original/i/83fddeb96f023aa07e09b872c69fbdd10bafa605f17aededd4026d9aeb2ec38e/thesis_nature_3.jpg" data-mid="155626085" border="0" src="https://freight.cargo.site/w/1000/i/83fddeb96f023aa07e09b872c69fbdd10bafa605f17aededd4026d9aeb2ec38e/thesis_nature_3.jpg" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/c773c643f948ddc0d67e67bd11bd7cff2fc709c0b1596c90893ff342c47625cd/thesis_nature_15.jpg" data-mid="155626091" border="0" src="https://freight.cargo.site/w/1000/i/c773c643f948ddc0d67e67bd11bd7cff2fc709c0b1596c90893ff342c47625cd/thesis_nature_15.jpg" /> <img width="3375" height="2250" width_o="3375" height_o="2250" data-src="https://freight.cargo.site/t/original/i/aea93820201e5c0583208efcc868122e47040d71f063a04b47bf9a182823e1f8/FutureHistory_9.jpg" data-mid="155626564" border="0" src="https://freight.cargo.site/w/1000/i/aea93820201e5c0583208efcc868122e47040d71f063a04b47bf9a182823e1f8/FutureHistory_9.jpg" /> Set 75 years in the future, this fictional study exists as an alternative to women’s current experience in the workplace. In an abstract and whimsical way, the study breaks down “the past 75 years” from 2021 to 2096 and the objects and subsidies attempted to relieve the way women experience time at work.To inform my speculations on the way this world looks, runs, and connects, I conducted interviews with four women on their current work experiences. This prompted conversations about fatigue, career frustration, and menstrual cramps. These interviews and the research of other women’s work about speculating futures provided insight to a feminist, abundant web of women and a shared dissatisfaction, but also a shared imagination. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/622ec073b98fb6cd3f4a1e224ed0fc2ede3962941ae13cab93285aa353d33e1c/web_desk_FORWEB.jpg" data-mid="156755914" border="0" src="https://freight.cargo.site/w/1000/i/622ec073b98fb6cd3f4a1e224ed0fc2ede3962941ae13cab93285aa353d33e1c/web_desk_FORWEB.jpg" /> E-Reader This web of sources exists as citations throughout the study that connect the actual research and the imaginary observations. The footnotes act as a link between the work that influenced my thinking and the form and content of the study. In the e-reader version, these citations become an interactive archive of imagined futures for women, a resource I will keep alive that can change and grow as my own perception of this future evolves. https://ericaheathcote.co/Neighbor-to-Neighbor Wed, 10 Mar 2021 00:51:59 +0000 Erica Heathcote https://ericaheathcote.co/Neighbor-to-Neighbor Let’s Stay Neighbors Neighbor to Neighbor is a project about people—friends, family, strangers, partners, children, elderly, neighbors—Detroiters. Foreclosure is a historical and abundant problem in Detroit, but there are resources to help aid this life-changing problem. Neighbor to Neighbor is one answer to that call, a property tax exemption initiative to raise awareness and ease the complicated process of this opportunity that could keep&nbsp; people in their homes. We worked with the Quicken Loans Community Fund (QLCF) to help keep people in their homes with a scalable, multi-channel approach. This publication is a case study that walks through the informative, sometimes frustrating, and always messy process of research and branding. <img width="4903" height="3456" width_o="4903" height_o="3456" data-src="https://freight.cargo.site/t/original/i/66d30a800842f8f2691286ffed6cc0309f34c9100ce2398ec911630b0a975672/N2N_17.jpg" data-mid="101451541" border="0" src="https://freight.cargo.site/w/1000/i/66d30a800842f8f2691286ffed6cc0309f34c9100ce2398ec911630b0a975672/N2N_17.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/5aa0528354daf00bc1b96e4e5374ad9eb13477cf4c999b4228e9421243a3ec3e/N2N_7.jpg" data-mid="101451530" border="0" src="https://freight.cargo.site/w/1000/i/5aa0528354daf00bc1b96e4e5374ad9eb13477cf4c999b4228e9421243a3ec3e/N2N_7.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/e0465660ce23ffb6d5c52a923a260fa2212d7ea0b3f36607dbfa3889fabdcf0c/N2N_18.jpg" data-mid="101451542" border="0" src="https://freight.cargo.site/w/1000/i/e0465660ce23ffb6d5c52a923a260fa2212d7ea0b3f36607dbfa3889fabdcf0c/N2N_18.jpg" /> <img width="5071" height="3456" width_o="5071" height_o="3456" data-src="https://freight.cargo.site/t/original/i/edb124317b1415e0bc8a0a2ea9e3fa75061b574c6c971b69a13ca7a76ded6fd3/N2N_10.jpg" data-mid="101451534" border="0" src="https://freight.cargo.site/w/1000/i/edb124317b1415e0bc8a0a2ea9e3fa75061b574c6c971b69a13ca7a76ded6fd3/N2N_10.jpg" /> <img width="4114" height="2911" width_o="4114" height_o="2911" data-src="https://freight.cargo.site/t/original/i/81802271821d89de721d4e4ce5bb8976ba9b1d42c37026cef50530c29cfa47f7/N2N_5.jpg" data-mid="101451529" border="0" src="https://freight.cargo.site/w/1000/i/81802271821d89de721d4e4ce5bb8976ba9b1d42c37026cef50530c29cfa47f7/N2N_5.jpg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/ad68ff1ee59783371d1338f36979115563a8e5d34de16dbaaf13d71b8295df7e/N2N_24.jpg" data-mid="101451550" border="0" src="https://freight.cargo.site/w/1000/i/ad68ff1ee59783371d1338f36979115563a8e5d34de16dbaaf13d71b8295df7e/N2N_24.jpg" /> <img width="5054" height="3369" width_o="5054" height_o="3369" data-src="https://freight.cargo.site/t/original/i/c071ccd9387d9d4cadb4b9041664d55f61a971125f8aab8b80cdd5a0ed5f2b39/N2N_8.jpg" data-mid="101451531" border="0" src="https://freight.cargo.site/w/1000/i/c071ccd9387d9d4cadb4b9041664d55f61a971125f8aab8b80cdd5a0ed5f2b39/N2N_8.jpg" /> <img width="4825" height="3252" width_o="4825" height_o="3252" data-src="https://freight.cargo.site/t/original/i/44ee4656576bde8accd9a53c731a39d8c1952efeda6c473ac9411204f3bbaeac/N2N_19.jpg" data-mid="101451544" border="0" src="https://freight.cargo.site/w/1000/i/44ee4656576bde8accd9a53c731a39d8c1952efeda6c473ac9411204f3bbaeac/N2N_19.jpg" /> <img width="4949" height="3201" width_o="4949" height_o="3201" data-src="https://freight.cargo.site/t/original/i/b4769e3d614063ab6b71268149cdb67ab0d543c2b7de3d0140aa6d1a16452fe8/N2N_20.jpg" data-mid="101451546" border="0" src="https://freight.cargo.site/w/1000/i/b4769e3d614063ab6b71268149cdb67ab0d543c2b7de3d0140aa6d1a16452fe8/N2N_20.jpg" /> Publication in collaboration with Josh Krauth-Harding. The full Neighbor to Neighbor project was done in collaboration with Yasmin Ali, Will Callis, Tracee Hartley, Josh Krauth-Harding, Matt Nielsen, and Jigyasa Tuli.